Over the course of 10 years, the Port of Longview struggled to embrace a brand that reflected all it had to offer. Its management team needed an identity that would embrace and promote its strengths, create a sense of team and was something they could be proud of.
Upon completion, the executive team unveiled the project to Washington State’s 75 ports and received overwhelming accolades. One partner commented “This is what we should all be doing,” and the port community has thanked them for their honesty and proudly representing it.
This process has been one of the most difficult, yet rewarding projects of my career.It’s taken multiple tries, several years and two CEO’s, but we did it [through our collaboration with RGC]. We have finally established our place in the world as Washington’s Working Port.
Ashley Helenburg Director of External Affairs Port of Longview
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