
Kelly Building Maintenance has been a trusted janitorial partner for healthcare, commercial, and industrial clients across the Pacific Northwest since 1986. Despite decades of reliable service, their brand and online presence weren't positioned to compete for the regional medical and enterprise accounts they were ready to pursue.
Strategy
Rebrand
Assets
Website
Content Marketing/SEO/GEO



We developed a refreshed brand identity and full suite of marketing assets, built around a clear, confidence-driven positioning that spoke directly to the standards and reliability healthcare clients demand. A new website was designed and launched to reflect that positioning, targeting regional medical systems, surgery centers, and large commercial and industrial operations across Seattle, Kitsap, and the South Sound.Since launch, as we continue to monitor site performance, web traffic has increased considerably alongside a meaningful uptick in new business inquiries from exactly the kind of clients they were after.



The new brand and website gave KBM a platform that finally matched the quality and professionalism of their work. With a clear message, a polished presence, and a site built to attract the right audience, they were positioned to compete for and win larger, more complex accounts across the reg



We are extremely happy and satisfied with the professionalism and fantastic results that we received by working with Rusty George. Our website is amazing and we feel fortunate to have this opportunity to work with Rusty George's team. We look forward to working with them on our ongoing marketing.
Nick Smith - Kelly Building Maintenance, Inc.
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