Although Justin and Ian Franklin have built a successful concrete contractor business without any advertising whatsoever, they were concerned that wasn’t a sustainable way to maintain their position in the marketplace. They reached out to the RG team to design a website to showcase their capabilities.
As we talked with the Franklin gentlemen, it became clear that we should swim upstream to their brand and messaging before tackling their marketing. We developed a logo and brand system to represent their niche expertise in all things concrete and foundational structures.
The new Franklin Pacific Construction brand and website has achieved the goal of increasing industry awareness about the company’s category specialization in concrete construction, and serves as the team’s chief sales and marketing tools.
The team at Rusty George are top notch! They did a fantastic job on our logo and web site design, function, and form. They created a professional and inviting site that captured our vision, and expectations. They listened to the needs of our company and catered to those through every aspect of design and development. They always kept us apprised of the next step in the process and always delivered with everything they assured us would happen. Rusty and his team are great people, and true professionals.
Ian Franklin, Vice President
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