Industrious & productive

Website development

Evolve your passive brochure website into the most effective tool in your biz dev arsenal

As industry contacts get younger and more digitally savvy, studies show that they may have traveled as far as 85% of the qualifying journey online before they’ve decided to engage with you, even if they discover your website among the sea of competition. You have to rethink and gain a new respect for how important a role your website plays in your biz dev strategy.

Search attraction

Building industry clients are increasingly exploring their partner options on Google or other search methods, even if they might have long standing relationships with you. We help you increase online visibility by discovering and deploying the words and phrases throughout your website that match search queries by those who seek your services.

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SEO strategy
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Keyword and phrase plan
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Google Business Profile

User experience

A construction services company website should galvanize your prospective clients’ trust and confidence from the initial hero graphic all the way to the “let’s start a project together” button. Our custom website experiences showcase your credibility and capabilities, celebrate your team, culture and philosophy, and keep reinforcing why to choose you over the competition.

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Credibility
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Portfolio
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Content/messaging

Conversion strategy

Conversion strategy centers around “converting” casual website visitors into engaged prospects, signified by downloading a case study for example, signing up for news updates on a certain project or completing and sending a contact form. Our job is to design compelling pathways and encourage them to take action.

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Conversion targets
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Visitor journey guidance
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Analytics

Mobile first design

Although the construction and building industry is slow to adapt, audiences are now viewing your website on mobile devices over desktop, so everything you present must be readable and understandable on all screens. We develop our websites to be responsive no matter what device you are using or size of screen. We also pay close attention to ADA compliance so that all visitors can access your information.

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Responsive design
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ADA compliance
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Cross-browser compatibility

Monitoring/Adjusting

Website analytics are a useful tool to monitor traffic flow and determine what content connects the most with your website visitors. We consult with you to make educated decisions about what information to expand upon as well as what to prune away in order to present the most relevant and engaging content possible.

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Analytics
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Consulting
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Adjustments

Ready to talk about your Website?

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Website examples

A-1 Advantage Asphalt

To overcome this challenge, we undertook a comprehensive brand refresh to align A-1 Advantage Asphalt’s image with the scale and professionalism of their projects. Additionally, we designed and developed a modern website to elevate their online presence, effectively attracting and engaging their target audience.

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Kelly Building Maintenance

We developed a refreshed brand identity and full suite of marketing assets, built around a clear, confidence-driven positioning that spoke directly to the standards and reliability healthcare clients demand. A new website was designed and launched to reflect that positioning, targeting regional medical systems, surgery centers, and large commercial and industrial operations across Seattle, Kitsap, and the South Sound.Since launch, as we continue to monitor site performance, web traffic has increased considerably alongside a meaningful uptick in new business inquiries from exactly the kind of clients they were after.‍

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OTHER TOOLS FOR BUILDING CONTRACTORS

BRANDING

Modernize your logo and image to better reflect your team’s future-focused vision

Competitive Positioning
Logo/Graphics
Messaging

MARKETING

Tactics and materials to attract new business opportunities as well as workers to get the job done

Marketing Strategy
Social/Digital Media
Sales Materials

ALL SERVICES

industrial websites, built tough

Explore the latest tips and tricks for building a powerful and successful industrial website through Louder Builder, filled with expert advice and industrial marketing strategies.

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Content Marketing: The Best Biz-Dev Tool You're Already Qualified For

Content marketing helps you earn trust by being helpful before you ever ask for the business. It matters more now than ever. Make your prospect the hero of every story you tell, follow the simple GUIDE framework, and let your expertise do the selling for you.

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Active Outreach: Email vs. Direct Mail

Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads.