This manufacturer in Auburn, Washington has long been known for fan decks and displays you use to compare different paint colors at big box retailers. But its new generation of leadership sought to reinvigorate the brand to promote the company’s superior fabrication skills in new markets.
We worked closely with Burke Gibson’s team to modernize the brand, color scheme, and messaging to appeal to a broader audience beyond paint and stain displays. We also built a marketing campaign to leverage their capabilities and draw in more project opportunities, from residential and commercial millwork to airport fixtures and furnishings.
Outfitted with a strong brand, new website and digital marketing strategy, Burke Gibson has been able to land targeted client opportunities including Microsoft, Pinterest, WeWork, and major airport facilities.
Rusty George has helped build a strong brand and marketing strategy to give us a competitive edge to help us attract and win better commercial millwork and metal fabrication accounts.
Scott Gibson, President
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