HEAVY DUTY
Brand development
STRATEGY-FIRST branding to modernize your company’s image under one strong story
We collaborate with you to modernize the way you present yourself - from your positioning platform to your logo, messaging and assets - to reflect your vision and credibility, galvanize your clients’ trust, and inspire your team with a renewed sense of purpose.
Brand strategy
Just like the buildings you construct, successful brands have to be developed with a solid foundation that represents your team’s core values and purpose. We identify and define the audiences who are most primed to engage with your services, conduct research and gather insights to determine the true points of differentiation from your competitors and then develop the perfect strategy to build an effective brand with strength and clarity.
- >Audit
- >Research/insights
- >Opportunities/recommendations
Positioning
There are several companies that provide similar services or products in your industry, but none have the same capabilities, team, culture and passion that you do. We analyze the competitive landscape and identify opportunities for you to stand apart and proclaim your own unique position that will attract and build loyalty of prospective audiences or team members.
- >Competitive advantage
- >Team alignment
- >Brand position/story/promise/traits
Logo design
Your brand identity, otherwise known as your logo, is the flag on top of your building that distills everything your company represents into one strong icon. Through a transparent and collaborative process, we partner with your team to develop the symbol and visual language that proclaims your team’s unique capabilities, values, culture and vision, both now and well into the future.
- >Logo/brand family
- >Graphics system
- >Style guide
Graphic assets
Based on the initial logo we develop iconography, typography, color palettes and other graphic elements that make up a visual toolkit that differentiates you from the area’s competing building businesses. We then build out a custom set of the assets you need to enhance your business, whether it’s business cards, site signage, even apparel, vehicle graphics and social media posts. The list goes on…
- >Stationery suite
- >Signage/graphics
- >Communications templates
Messaging
A consistent messaging framework under a strong brand story allows your team to stay aligned, informed and inspired. It also helps you educate your clients about the philosophy behind your process throughout the project journey. We develop strategic verbal language to better communicate across all company channels, from marketing and business development, to operations, human resources and client service.
- >Tagline
- >Messaging
- >Content
Standards
A brand is only as strong as how it gets implemented. We develop a comprehensive visual manual that explains every component of the brand system, starting with initial company philosophy to your positioning, messaging and tagline. We also outline proper use of the logo, colors, typography, images and graphics to allow your team members to confidently perpetuate your brand through all future marketing channels and applications.
- >Brand manual
- >Graphics
- >Messaging
Ready to talk about your brand?
LET'S TALK!branding examples
Kelly Building Maintenance
Byron Automation
OTHER TOOLS FOR BUILDING CONTRACTORS
WEBSITE/DIGITAL
Build a website to showcase your capabilities, verify credibility and attract quality audiences
Website
Search Attraction
Video
MARKETING
Tactics and materials to attract new business opportunities as well as workers to get the job done
Marketing Strategy
Social/Digital Media
Sales Materials
Fortify your Identity
Strategies, tips, and insights for strengthening and solidifying your industrial brand.
Content Marketing: The Best Biz-Dev Tool You're Already Qualified For
Active Outreach: Email vs. Direct Mail
The crew over at Rusty George Creative invested their time to understand our goals, embrace the marketing strategy and truly collaborate. Results were a visual brand identity and accompanying tool kit that clearly resonated with the right audience – measured by us as engagement, lead generation and content engagement. The tasteful balance of setting, lifestyle, casual luxury, and PNW styling hit the mark. Just the logo alone practically tells the whole Panorama story!
Derek Lunde, Strategist / Partner
Red Propeller
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CONTACT US
Are you ready to begin your project today? Just have a few questions?
Either way, let’s talk.