Richlite

Marketing Services

Website Development

Despite producing a highly innovative material that was durable, machinable, and environmentally responsible, Richlite’s brand was largely invisible to the architects, designers, and commercial decision-makers who could benefit most from their products.

Services Performed

Marketing
Website
Social Media
Video
Print

We helped the company bring structure and clarity to its brand architecture and marketing strategy. Our focus began with the restaurant division, where we executed a multi-faceted campaign including brand and messaging alignment, website and campaign-specific landing pages, targeted digital campaigns, video and social media and sales enablement materials.

The restaurant division became a platform to showcase the versatility and appeal of Richlite’s materials to new audiences. Richlite is now positioned to scale its brand across new categories, with a strong foundation for continued growth.