careers at rusty george
Rusty George is a seasoned creative marketing agency located in Tacoma, Washington. Our vision is to become a recognized contributor to the reinvigorated appeal of the building and manufacturing industries in the eyes of tomorrow’s workforce, one company at a time.
RUSTY GEORGE is a Tacoma-based creative agency providing branding and marketing services for our clients in the building industry. We are searching for a qualified marketer to help us uncover their unique competitive advantage, proclaim their position to stand out in the marketplace, and develop and execute an effective communications strategy to attract the business opportunities they need to grow their businesses.
Your Role:
Collaborate with our team to develop smart marketing strategies necessary to achieve our client’s business objectives. Although the following list may evolve based on your insights, we envision your role will include:
Client Engagement
Actively participate in workshops, presentations and communications in order to capture the perfect intel to build successful brand and marketing strategies
Always serve as an advocate of our clients, constantly seeking out opportunities to help them grow awareness and attract quality business development opportunities
Collaborate with our team to sharpen our skills and enhance our creative services
Discovery
Actively participate in kick-off client strategy session to determine our clients’ business goals, challenges, needs, audiences and criteria
Learn about clients’ products or services
Utilize online research tools to analyze the competitive environment
Conduct interviews of audience members to gain qualitative insights
Compile examples of best trends in the industry to use as inspiration during development
Strategy
Utilize knowledge gained during discovery, and collaborate with team to develop comprehensive brand/marketing strategy plans
Clients’ unique positions and competitive advantage
Competitive challenges and opportunities to overcome them
Audience personas, needs, motivations and preferences
Brand platform: position, promise, story and traits
Communications plan including campaign themes, inbound and outbound strategies, and content calendar
Participate in client presentations and discussions
Execution
Collaborate with the team to develop content on websites, articles/blogs, collateral, social media and advertising projects
We understand the usefulness of AI, however the ability to write customized content based on our clients’ unique voice and point of view is required. Professional writing skills (spelling, grammar, attention to detail) is a must!
Acquire, compile and record logins to clients’ websites, social media accounts, Google suite, and other digital platforms
Implement targeted traditional and digital marketing and advertising campaigns based on strategic plan
Participate in the development of outbound marketing tactics including email and direct mail campaigns
Analyze metrics, consult with team and clients, and make adjustments to improve campaign effectiveness
Seek out and present new marketing trends and methodologies to promote our clients and increase our offerings
Qualifications
Education in marketing, business, or related fields
Proven experience in the marketing field, especially in the building industry
In-depth understanding of modern marketing principles and practices
Demonstrated ability to develop and implement successful marketing strategies
Exceptional communication and interpersonal skills, with an understanding of industry-specific language
Analytical mindset with the ability to interpret data relevant to marketing strategies
Attention to detail and ability to juggle multiple projects without error
Proficiency in software and tools specific to marketing and communications, including SEO, traffic analytics, Google suite, and others
Creative thinking and problem-solving abilities within the context of the building industry
Agency experience is a plus. A great attitude and strong work ethic is a must!
Salary range: $70,000 - $90,000, depending on experience.
If you think your skills and experience match what we are looking for, please email us at Jobs@rustygeorge.com. We are excited to talk with you about the position.
Are you ready to begin your project today? Just have a few questions? Either way, let’s talk.