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Actionable branding and marketing advice for companies in the building industry.

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Louder Builder is a marketing resource library provided by Rusty George to share our knowledge gathered over 20 years working with construction GC’s and subcontractors, engineers, materials suppliers and industrial services companies.

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Article

Fill Your Pipeline by Setting Up a Targeted Content Strategy

A successful content strategy regularly gives your best prospects valuable insights that help solve their problems. When you get that dialed in, your content becomes a powerful engine of new leads and sales.
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Article

Break 2024 into A Yearly Marketing Plan and Quarterly Roadmaps

As 2024 kicks off, builders should break their marketing strategy into 2 parts: A yearly plan and quarterly roadmaps to drive toward the goal.
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Article

The most effective biz dev tool for builders through a bumpy 2024

Even if you have sustained off of referral-based business up to now, you must respect the valuable role your website will play for biz dev in the bumpy year ahead.
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Podcast

Louder Builder: Ep. 06 - Developing a Brand Promise Will Keep You Focused Despite Challenging Times

By developing a brand promise, building companies can stay grounded through the ups and the downs.
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Article

Miracle or Myth? Does hiring a SEO/lead generation agency make sense for builders?

Will that SEO partner investment really result in right fit opportunities for your building-based business?
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Article

Mass Timber: Reimagining an age-old resource

Promoting a new technology requires education in a slow-to-adopt building industry
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Article

Vision: The vital yet overlooked aspect of marketing strategy

In an industry surrounded by vision, why don’t building contractors incorporate it into their own business strategy?
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Podcast

Louder Builder: Ep. 05 - How to Create a Meaningful Vision and Why Builders Need to

Here are a few reasons and ideas to establish a meaningful vision.
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Article

How You Can Help Local Tech Colleges Meet The Demand for Skilled Workers

As a professional in the building industry, you can proactively get in front of the best worker prospects by establishing a constructive partnership with a local technical college like Bates Technical College.
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Article

Big Doors, Pastel Commodes, and a Need For More Education

Our takeaways from the International Builders Show 2023
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Article

How to Recruit Women In the Building Industry

Improve your ability to recruit women to your construction labor force using these tips.
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Article

WIAN? (What’s In A Name?)

The building industry’s downward trend of acronym monikers and how we can avoid this T9 trend
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Article

ChatGPT:Has AI Officially Defeated Humanese?

Pros and cons of using AI for marketing and biz dev in the building industry
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Article

Showcase Your Projects in the Best Light This Fall

Winter’s coming. Have you photographed your favorite projects yet?
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Article

Why a Strong Safety Manifesto Is a Viable Recruiting Tool

While there are a variety of things you can do with brand messaging to market your construction company as an employer of choice, safety is king. Prioritizing a culture of safety could be your competitive advantage.
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Article

The Value of Trade Shows in a Post-Pandemic World

Like most things in the post-pandemic world, demand is outpacing supply when it comes to building industry trade shows. But attending an expo could be a vital step in developing your brand.
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Article

Drones Can Take Your Construction Marketing to New Heights

Incorporating drone videography in your construction marketing could set you apart from the competition.
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Article

Why Building Pros Should Adopt the PESO Model

Learn more about the PESO Marketing Model and how separating your marketing tools into easy-to-use channels makes promoting your building business a breeze.
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Article

Marketing Is Key to Recruiting a Reliable Construction Workforce

It’s more important than ever for building professionals to prioritize marketing to the next generation of workers.
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Article

Why Building Professionals Should Go Green

Talking about green building is popular among building professionals. So why is using green practices as a serious marketing tool still rare?
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Video

Building Contractors Who Know Their Audiences Are Better Self-Promoters

Most builders focus their marketing efforts on tactics rather than strategy to build awareness.
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Article

4 Challenges Blocking Diversity in Construction

Building professionals should get serious about incorporating diversity, equity, and inclusion practices into their brand messaging.
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Article

Using Post-Pandemic Personalities to Your Advantage

Understanding your construction workforce is the key to success
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Article

What marketing makes sense for your company?

What marketing makes sense for a construction, engineering or other building services company?
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Article

A Lesson in Leadership to Navigate Troubling Times

A conversation with Rozanne Garman, President and CEO of RHD, a GC in Olympia, Washington.
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Article

Rebranding During Generational Transitions

How to Avoid the Common Missteps
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Article

The Value of Responsiveness in Construction Marketing

If you've recently partnered with a marketing agency, you already value the idea of positioning yourself as a more attractive employer and contractor. But to get the best results, you need to be responsive.
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Article

What Smart Marketing Looks Like in the B-to-B Industrial Space

A family business shows us how being a subject matter expert is a great way to grow trust and respect.
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Article

Get to Know Your Competition

The best way to get ahead is to identify the builders you need to beat
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Podcast

Louder Builder: Ep. 03 - Using Best Trends And Practices

The podcast dedicated to anyone looking to promote their business in the building services.
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Article

Killer Photography Leads to Bigger Construction Projects

You are only as good as your best imagery. That's especially true in the building industry, where the best photos tell the best story about your brand.
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Podcast

Louder Builder: Ep. 0 - Intro To Louder Builder

The podcast dedicated to anyone looking to promote their business in the building services.
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Podcast

Louder Builder: Ep. 01 - Start With Knowing Your Audience

The podcast dedicated to anyone looking to promote their business in the building services.
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Article

Level Up Your Business With Green Certifications

Incorporating green building certifications into your processes and brand messaging could be the key to edging out the competition.
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Article

How to Reduce Your Website Bounce Rate

Reducing website bounce rate helps translate first time site visitors into future clients.
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Article

Digital Marketing Tactics for Building Professionals

How can building contractors use digital marketing to their advantage?
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Video

How Contractors Can Build a Competitive Advantage

Most builders don't see the value in keeping track of their competitors.
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Article

How Turner Construction Became Company of the Year

Purpose and position is a powerful tool to run a successful building services business.
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Article

How Strong Positioning Helps Construction Firm Thrive

How A Strong Core Value Positions a Construction Company to Survive and Thrive During a Pandemic
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Article

Finding Purpose Behind Your Proposals

Making your project proposals more attractive beyond the numbers will help you stand out and strengthen your brand.
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Article

Do Building Companies Actually Need Websites Anyway?

No Longer set-it-and-forget-it digital brochures, websites are becoming increasingly important.
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Article

How Downsizing Became An Asset For This Demolition Company

How Rhine Demolition rediscovered its ideal position by reassessing its core passions.
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Article

5 Digital Marketing Optimization Tips For Construction Businesses

Capitalizing on digital marketing can help building professionals engage prospects, secure more business, and keep costs down.
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Article

4 Challenges Shaping the Future of Construction Management

Addressing these new challenges will strengthen your brand within the building industry.
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Article

Branding Tips for Building Contractors

How to apply branding principles within the building industry.
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Article

5 Ways Multi-Location Construction Contractors Can Improve Their Online Marketing

Five effective ways for construction businesses to increase business and maximize profits
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Video

Becoming Competitive Online as a Building Business

Learn more about conducting competitive online research and why you should consider using keywords to up your search engine attraction game.
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Article

10 Tips to Better Market Your Construction Business

Jumpstart your construction marketing campaign and position your company as a trusted building industry authority.
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Video

Borrow from existing business relationships to build stronger new business proposals

How strong positioning makes proposals competitive
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Podcast

Louder Builder: Ep. 04 - Developing a strong position for Construction Companies

The podcast dedicated to anyone looking to promote their business in the building services.
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Article

5 Trends Builders Should Take Seriously in 2023

Resolve to take advantage of these business opportunities in the new year.
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Article

New Year, A New Workforce?

As attitudes shift in the new year, there may be opportunities to snag the talent you need.
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