Port of Longview

Over the course of 10 years, the Port of Longview struggled to embrace a brand that reflected all it had to offer. Its management team needed an identity that would embrace and promote its strengths, create a sense of team and was something they could be proud of.

Services performed

Positioning
Branding
Graphic Assets
Website
Copywriting

Port of Longview logo and brand design
Old Port of Longview logo
Port of Longview logo

We worked closely with its team to execute a brand strategy that visually represented its honest, hard-working ethic. The Port had always viewed itself as second fiddle to some of Washington’s other well-known ports. In reality, we discovered its greatest strength is its pride in truly beingWashington’s Working Port.

Port Of Longview marketing assets

Upon completion, the executive team has unveiled the project to the Washington State’s 75 ports and received overwhelming accolades. One partner commented “this is what we should all be doing,” and the port community has thanked them for their honesty and proudly representing it.

Port of longview website design and development focusing on the user journey and customer engagement port of longview annual report design
port of longview
This process has been one of the most difficult, yet rewarding projects of my career. It’s taken multiple tries, several years and two CEO’s, but we have finally established our place in the world as Washington’sWorking Port.
Ashley Helenburg
Director of External Affairs, Port of Longview
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