Did you know that some of the best aggregate in the world is Mount Rainier’s run off right in the South Puget Sound? The Miles family discovered this a long time ago and although they are constantly exploring with new technology, the tired brand didn’t capture their quest for innovation. And as a result, they knew they were losing the opportunity to attract desperately-needed drivers and managers.
We reinvented the logo family and marketing strategy, and also developed a mobile-first responsive website to be more attractive to search engines, regional talent and both business and consumer customers.
The new brand unifies all divisions, while distinctly categorizing each in its individual offering. The website is a much more utilizable tool for both commercial and residential inbound orders and inquiries.