In a world where everyone’s suddenly using AI to churn out content, using messaging that makes you sound human, credible, and consistent could be your competitive advantage. Stop sounding like everyone else and start communicating like the expert you actually are.

In a competitive building industry, a clear Unique Value Proposition (UVP) helps you stand out beyond your loyal customer base. It’s not enough to say you’re professional—your UVP should highlight what truly makes you different and valuable to the clients you want to attract.

AI's everywhere, the real challenge is finding AI apps that actually help builders find and win more new projects. I talked to AI expert Lex Nepomuceno who helped cut through the noice by sharing which apps you will find valuable and the trends worth paying attention to.

When the market gets stormy and competitors start hesitating, now is the time for builders to get louder, not quieter.

Google has made major updates to how it ranks websites and if you’re still relying on outdated SEO wizardry, you could actually be losing business without even realizing it.

Maybe the best biz dev tactic is courage to refocus on the future.

People want to work with a company who displays a strong set of values that aligns with their own. How could retooling your company values benefit your marketing and business development process?

What 81,000 Builders taught me about marketing at this year's International Builders' Show

Why Claiming a Niche Gives You a Competitive Advantage

Cultivating A Long-Term Marketing Plan is Healthier Than Quick Fixes

When prospective customers choose a builder for their project, the decision often comes down to one key thing—and it’s not always the lowest price.

Although they‘re known to dominate the online retail space, there are many ways a landing page can give you a huge advantage in the business development process, even if you’re a builder, fabricator or materials supplier in a B2B environment.

September's the time to develop a plan to increase business opportunities come January, so we’ve laid out the steps we use during our autumn strategy sessions.

Business cycles are roller coaster rides. Up one season and down the next. Here are a few strategies to help builders like you weather the slow times and balance out your business volume all year long.

If you are a building professional, especially in a B2B market trying to raise awareness about your services among your regional business community, you should at least begin by building and promoting your profile on LinkedIn. Here are a few reasons why investing a little time and energy makes sense for you.

Google and other search engines have changed the rules on how your website is going to be discovered. They are now focused on leveraging AI to generate their own high-quality content in real-time in response to search queries. Luckily, a few tweaks are all you need to stay ahead of the curve.

Here are the key steps to start using AI now, so a year or two down the road you’re ready to ride the artificial intelligence wave rather than getting drowned by it.

You’re building your business for the long term, but let’s face it: Sometimes you need to bring money in fast.

A successful content strategy regularly gives your best prospects valuable insights that help solve their problems. When you get that dialed in, your content becomes a powerful engine of new leads and sales.

As 2024 kicks off, builders should break their marketing strategy into 2 parts: A yearly plan and quarterly roadmaps to drive toward the goal.

Even if you have sustained off of referral-based business up to now, you must respect the valuable role your website will play for biz dev in the bumpy year ahead.

By developing a brand promise, building companies can stay grounded through the ups and the downs.

Will that SEO partner investment really result in right fit opportunities for your building-based business?

Promoting a new technology requires education in a slow-to-adopt building industry

In an industry surrounded by vision, why don’t building contractors incorporate it into their own business strategy?

Here are a few reasons and ideas to establish a meaningful vision.

As a professional in the building industry, you can proactively get in front of the best worker prospects by establishing a constructive partnership with a local technical college like Bates Technical College.

Our takeaways from the International Builders Show 2023

Improve your ability to recruit women to your construction labor force using these tips.

The building industry’s downward trend of acronym monikers and how we can avoid this T9 trend

Pros and cons of using AI for marketing and biz dev in the building industry

Winter’s coming. Have you photographed your favorite projects yet?

While there are a variety of things you can do with brand messaging to market your construction company as an employer of choice, safety is king. Prioritizing a culture of safety could be your competitive advantage.

Like most things in the post-pandemic world, demand is outpacing supply when it comes to building industry trade shows. But attending an expo could be a vital step in developing your brand.

Incorporating drone videography in your construction marketing could set you apart from the competition.

Learn more about the PESO Marketing Model and how separating your marketing tools into easy-to-use channels makes promoting your building business a breeze.

It’s more important than ever for building professionals to prioritize marketing to the next generation of workers.

Talking about green building is popular among building professionals. So why is using green practices as a serious marketing tool still rare?

Most builders focus their marketing efforts on tactics rather than strategy to build awareness.

Building professionals should get serious about incorporating diversity, equity, and inclusion practices into their brand messaging.

Understanding your construction workforce is the key to success

What marketing makes sense for a construction, engineering or other building services company?

A conversation with Rozanne Garman, President and CEO of RHD, a GC in Olympia, Washington.

How to Avoid the Common Missteps

If you've recently partnered with a marketing agency, you already value the idea of positioning yourself as a more attractive employer and contractor. But to get the best results, you need to be responsive.

A family business shows us how being a subject matter expert is a great way to grow trust and respect.

The best way to get ahead is to identify the builders you need to beat

The podcast dedicated to anyone looking to promote their business in the building services.

You are only as good as your best imagery. That's especially true in the building industry, where the best photos tell the best story about your brand.

The podcast dedicated to anyone looking to promote their business in the building services.

The podcast dedicated to anyone looking to promote their business in the building services.

Incorporating green building certifications into your processes and brand messaging could be the key to edging out the competition.

Reducing website bounce rate helps translate first time site visitors into future clients.

How can building contractors use digital marketing to their advantage?

Most builders don't see the value in keeping track of their competitors.

Purpose and position is a powerful tool to run a successful building services business.

How A Strong Core Value Positions a Construction Company to Survive and Thrive During a Pandemic

Making your project proposals more attractive beyond the numbers will help you stand out and strengthen your brand.

No Longer set-it-and-forget-it digital brochures, websites are becoming increasingly important.

How Rhine Demolition rediscovered its ideal position by reassessing its core passions.

Capitalizing on digital marketing can help building professionals engage prospects, secure more business, and keep costs down.

Addressing these new challenges will strengthen your brand within the building industry.

How to apply branding principles within the building industry.

Five effective ways for construction businesses to increase business and maximize profits

Learn more about conducting competitive online research and why you should consider using keywords to up your search engine attraction game.

Jumpstart your construction marketing campaign and position your company as a trusted building industry authority.

How strong positioning makes proposals competitive

The podcast dedicated to anyone looking to promote their business in the building services.

Resolve to take advantage of these business opportunities in the new year.

As attitudes shift in the new year, there may be opportunities to snag the talent you need.