How AI Agents Benefit Builders

As a builder, you’ve probably already dabbled around with large language models (LLMs) like ChatGPT, Claude or Google’s Gemini to help draft emails, organize ideas, or even create standard operating procedures. Perhaps you got a spark of inspiration about how LLM’s can assist you to make your operation more efficient and profitable. 

But these glorified chatbots are just the starting point. The real game-changer is AI agents. And these programs can give you a real edge in winning new business if you understand how to put them to work for your company.

Listen to episode on Louder Builder podcast:

What Are AI Agents?

Think of AI agents as little software apps developed upon AI to harness its power into something you can work with. While an LLM can answer your direct question or write a draft, an AI agent can actually carry out the tasks on your behalf.

Back in the day, the internet was vast and overwhelming to the average mortal until search browsers like Netscape, Excite and Yahoo (remember them?) came on the scene. In the same way, there are AI agents now made to manage your scheduling, track your leads, respond to inquiries, or even evaluate data from past projects to recommend better processes. Its uses are endless and new product versions are coming online every day.

AI agents are all about automation and optimization. Instead of you or your team juggling dozens of small tedious tasks, AI agents are being developed to run in the background, saving time and allowing you to focus on the bigger picture.

What AI agents should you consider?

AI agents are already being built to serve specific niches, and construction and manufacturing services are no exception. The companies who embrace them first will have an advantage in capturing leads, staying in front of prospects, and converting them into paying customers.

The Marketing Advantage

One of the most powerful marketing tactics out there is filling your website with content that attracts and engages prospects. The problem is, who has the time? That’s where AI agents can help you develop compelling content, map out a content calendar, and even suggest blog topics your customers will actually care about. Many can also draft posts in a way that search engines and AI search tools recognize as valuable.

And beyond your website, agents can help with the overall marketing ecosystem to generate demand and bring in leads. Agents take the guesswork out of optimizing your site by refining keywords and phrases so you stay visible and competitive.
AI features now automate and personalize emails and landing pages so they hit closer to home.

And then there’s social media: Kryptonite to most builders. AI tools can take the place of FTE's, scheduling posts across platforms so you can stay consistent without spending all day online. With a small upfront investment and setup, you can let them run in the background while you focus on building.

Get Out in Front of It

What I’m trying to say is AI agents are not a fad and definitely something you don’t want to shrug off. They are the next step in how clients will find and choose you over the other guys. Right now, most of the industry hasn’t caught on, which gives you a window of opportunity. 

There are a variety of AI-powered applications you can experiment with to find the right combination that fits your business. The tools you choose can help you grow awareness, attract qualified prospects, and land more leads. By embracing these tools and building the right tech stack, you position your company to stay ahead of the competition and become the builder prospects trust first.