Louder Builder: Ep. 01 - Start With Knowing Your Audience
The podcast dedicated to anyone looking to promote their business in the building services.
Building services companies such as construction, engineering, subcontractors or materials suppliers focus too much on case studies or history in their business development efforts. A better marketing approach in the B2B building space should start with understanding and respecting the motivations of each of your audiences.
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Content marketing helps you earn trust by being helpful before you ever ask for the business. It matters more now than ever. Make your prospect the hero of every story you tell, follow the simple GUIDE framework, and let your expertise do the selling for you.
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Active Outreach: Email vs. Direct Mail
Email and direct mail remain two of the most underutilized yet effective outreach tools for builders looking to bring in new project opportunities rather than waiting for inbound leads.
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