Building Contractors Who Know Their Audiences Are Better Self-Promoters

January 28, 2022

Most builders focus their marketing efforts on tactics rather than strategy to build awareness. Successful builders start by understanding who they are talking to and respecting what motivates their audiences to engage with them.


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We developed the entire brand system including collateral, vehicle graphics, signage, and website for the new construction division spun off from its parent company. We based their positioning on their tilt-up construction expertise...

Louder Builder is a marketing resource library provided by Rusty George to share our knowledge gathered over 20 years working with construction, engineering, contractors, materials suppliers and industrial services companies.

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