Videos

Building Contractors Who Know Their Audiences Are Better Self-Promoters

Most builders focus their marketing efforts on tactics rather than strategy to build awareness.

Most builders focus their marketing efforts on tactics rather than strategy to build awareness. Successful builders start by understanding who they are talking to and respecting what motivates their audiences to engage with them.


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Articles

WIAN? (What’s In A Name?)

The building industry’s downward trend of using acronyms and initials as business names may have you rethinking your company moniker. 

Articles

New Year, A New Workforce?

As attitudes shift in the new year, there may be opportunities to snag the talent you need.

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