Welcome To

Louder Builder

Actionable branding and marketing advice to better promote companies in the building industry.

PODCAST

Louder Builder: Ep. 04 - Developing a strong position for Construction Companies

To win business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition.

ARTICLE

How to Recruit Women In the Building Industry

Improve your ability to recruit women to your construction labor force using these tips.

other insights

Articles

Branding Tips for Building Contractors

We work with business owners to create a marketing strategy that promotes your unique position in the building industry, boosts project opportunities, and encourages quality workers to join your team. That starts with branding.

Articles

4 Challenges Shaping the Future of Construction Management

New challenges have arisen within the building industry that are expected to impact construction management for years to come. Learn how to address these challenges and strengthen your brand.

Articles

Get to Know Your Competition

To identify and promote your competitive edge within the building industry, you need to get to know your competition.

Podcasts

Louder Builder: Ep. 02 - Get A Bead On Your Competition

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Articles

Rebranding During Generational Transitions

Rebranding during generational transitions can be tricky. Here are some tips for making the transition go more smoothly.

Articles

Using Post-Pandemic Personalities to Your Advantage

Four different types of consumer personalities have emerged as a result of the COVID-19 pandemic. Find out how you can use these personality types to your advantage

Articles

5 Ways Multi-Location Construction Contractors Can Improve Their Online Marketing

Five sure-fire ways for construction businesses to break through the online muck to increase business and maximize profits

Videos

Building Contractors Who Know Their Audiences Are Better Self-Promoters

Most builders focus their marketing efforts on tactics rather than strategy to build awareness. Successful builders start by understanding who they are talking to and respecting what motivates their audiences to engage with them.

Podcasts

Louder Builder: Ep. 01 - Start With Knowing Your Audience

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Videos

What marketing makes sense for your company?

Marketing companies in the B to B building industry to attract more business leads and skilled workers. What kind of marketing strategies make sense for a construction, engineering, materials supply or subcontractor company? Rusty George, branding and marketing expert provides a few recommendations on how you can get louder in front of your niche audiences. Visit www.LouderBuilder.com for more ideas and tips.

Podcasts

Louder Builder: Ep. 0 - Intro To Louder Builder

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Articles

How Turner Construction Became Company of the Year

It doesn’t matter if you are a billion dollar international construction firm or a local contractor with a small crew, finding a purpose and position behind what you do is a powerful tool to help you run a successful building services business. 

Articles

How Strong Positioning Helps Construction Firm Thrive

Articles

An Example of a Good Brand Promise During a Bad Time

Articles

Do Building Companies Actually Need Websites Anyway?

Articles

A Lesson in Leadership to Navigate Troubling Times

Articles

How Downsizing Became An Asset For This Demolition Company

Articles

What Smart Marketing Looks Like in the B-to-B Industrial Space

Marketing in the building services industry has always meant scouring RFP databases and working contacts. But what other tactics are valuable in order to stay relevant and attractive in today's marketplace.

Videos

Borrow from existing business relationships to build stronger new business proposals

How can you leverage the confidence and expertise you already have with your existing clients, in order to give your new business proposals and presentations a competitive edge? Here's a hint: Stronger positioning.

Videos

Becoming Competitive Online as a Building Business

Learn more about conducting competitive online research and why you should consider using keywords to up your search engine attraction game.

Videos

How Contractors Can Build a Competitive Advantage

Most builders focus their marketing efforts on tactics rather than strategy to build awareness. Successful builders start by understanding who they are talking to and respecting what motivates their audiences to engage with them.

Videos

Building Contractors Who Know Their Audiences Are Better Self-Promoters

Most builders focus their marketing efforts on tactics rather than strategy to build awareness. Successful builders start by understanding who they are talking to and respecting what motivates their audiences to engage with them.

Videos

What marketing makes sense for your company?

Marketing companies in the B to B building industry to attract more business leads and skilled workers. What kind of marketing strategies make sense for a construction, engineering, materials supply or subcontractor company? Rusty George, branding and marketing expert provides a few recommendations on how you can get louder in front of your niche audiences. Visit www.LouderBuilder.com for more ideas and tips.

Podcasts

Louder Builder: Ep. 04 - Developing a strong position for Construction Companies

To win business, trust and loyalty for your construction company, you have to establish a strategic space that genuinely differentiates your company from the competition.

Podcasts

Louder Builder: Ep. 03 - Using Best Trends And Practices

If you find yourself stumped on how to build a better logo, website or marketing campaign for your building-services business, there's no shame in drawing inspiration from the world around you. This is called "best trends and practices". It's what all the agencies do, hear about why you should too.

Podcasts

Louder Builder: Ep. 02 - Get A Bead On Your Competition

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Podcasts

Louder Builder: Ep. 01 - Start With Knowing Your Audience

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Podcasts

Louder Builder: Ep. 0 - Intro To Louder Builder

Louder Builder is dedicated to anyone looking to promote their businesses in the building services industry.

Articles

How to Recruit Women In the Building Industry

Improve your ability to recruit women to your construction labor force using these tips.

Articles

How to Reduce Your Website Bounce Rate

Reducing website bounce rate helps translate first time site visitors into future clients.

Articles

Showcase Your Projects in the Best Light This Fall

The shift to fall in the Pacific Northwest presents plenty of opportunities to showcase your recently-completed projects in the best light.

Articles

The Value of Trade Shows in a Post-Pandemic World

Like most things in the post-pandemic world, demand is outpacing supply when it comes to building industry trade shows. But attending an expo could be a vital step in developing your brand.

Articles

5 Digital Marketing Optimization Tips For Construction Businesses

Capitalizing on digital marketing can help building professionals engage prospects, secure more business, and keep costs down.

Articles

10 Tips to Better Market Your Construction Business

Jumpstart your construction marketing campaign and position your company as a trusted building industry authority.

Articles

Drones Can Take Your Construction Marketing to New Heights

Incorporating drone videography in your construction marketing could set you apart from the competition.

Articles

Why Building Pros Should Adopt the PESO Model

Learn more about the PESO Marketing Model and how separating your marketing tools into easy-to-use channels makes promoting your building business a breeze.

Articles

Killer Photography Leads to Bigger Construction Projects

You are only as good as your best imagery. That's especially true in the building industry, where the best photos tell the best story about your brand.

Articles

The Value of Responsiveness in Construction Marketing

If you've recently partnered with a marketing agency, you already value the idea of positioning yourself as a more attractive employer and contractor. But to get the best results, you need to be responsive.

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Louder Builder is a marketing resource library provided by Rusty George to share our knowledge gathered over 20 years working with construction, engineering, contractors, materials suppliers and industrial services companies.

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