Wet cast is an innovative method to make concrete landscaping products with an appealing organic aesthetic. The leadership of Holroyd Concrete noticed an opportunity to capitalize on their resources to create and introduce their own product line into an untapped market.
They hired the team at Rusty George to build a brand from scratch that would challenge the sparse competition and claim its own position in the marketplace. We started by developing a unique name and tagline, Castohn: True To Form, to give the product line energy and allure. We then built an entire marketing system including a comprehensive website, catalogs and sell sheets, pop up trade show banners, and packaging to bring the line to life.
The Castohn line is now a prominent player among landscaping products in the Western United States and its name continues to grow among retailers, contractors, and end users.
Let’s answer your questions. Let’s consider every possibility.
And by all means, let’s start building a relationship.