Aeroforge

Air Spares had long been the regional go-to dealer of replacement parts for Boeing aircraft. But as capabilities evolved into fabrication and engineering, they were concerned the original name just wasn't covering their full offerings. Plus, it was a little corny (their words, not ours).

Services performed

Positioning
Naming
Branding
Website
Assets
Collateral

aeroforge reception design sign
aerospares logo before
BEFORE
aeroforge logo
AFTER

After a thorough research and comprehensive naming process we developed a more encompassing and powerful moniker Aeroforge, along with solid brand mark, assets and website design, to give them the confidence to walk in and pitch international airlines purchasers.

As younger airline purchasing representatives become familiar with their offerings, the modernized brand sets Aeroforge on par with other leading part tooling and fabrication providers.

Aeroforge full responsive website mockup
We noticed we were struggling to acquire new customers because buyers from major airlines assumed from our branding we were a mom and pop shop without the resources or depth of bench to handle their needs. Our new name and brand direction better reflects our abilities, reassures our clients and prospects that we can do the job, and gives us solid confidence to scale and grow.
Evan Brown
President, Aeroforge
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