Most builders don't see the value in keeping track of their competitors. But in order to develop a better brand or smarter business development strategy, you have to establish a competitive advantage. Here are a few ideas on how you can nail down who you are going up against in order to find yours.
We developed the entire brand system including collateral, vehicle graphics, signage, and website for the new construction division spun off from its parent company. We based their positioning on their tilt-up construction expertise...
Louder Builder is a marketing resource library provided by Rusty George to share our knowledge gathered over 20 years working with construction, engineering, contractors, materials suppliers and industrial services companies.
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